Text Mining Customer Insights from Super Bowl 50 RapidMiner

At least 80% of enterprise data is unstructured, contained in the myriad text-based social conversations that are happening every day. Unlocking the hidden value of text through predictive analytics is imperative to the understanding of customers' opinions and needs, to make better, more informed business decisions. A whopping 90% of this data is actually completely underutilized when it comes to data strategies and data analytics techniques. It's very easy for humans to consume and make sense of unstructured data, but machines don't find it as easy. At the rate it's being created, it's almost impossible for humans to consume this information at the rate that it's growing.