How to harness the power of artificial intelligence for content marketing - Scoop.it Blog

"AI isn't going to replace marketers and marketing teams, it's going to make them more efficient. It isn't going to replace human intelligence, it's going to add to it through uncovering new insights." In his recent post, Erik Devaney discusses how we as human marketers need to ditch the aggrandized, fearful mentality we've had towards AI and find ways to work together if we hope to advance. Rather than replace marketers and marketing teams, he argues, AI is going to make us more efficient. I want to elaborate on Erik's point about how AI should be seen as an opportunity to improve our marketing efforts rather than as a threat to replace human marketers.