Coty plans Digital Accelerator Summit for tech start-ups - CDR – Chain Drug Review

The Coty Quarterly Digital Accelerator Summit, to be held next month, will provide tech start-ups an opportunity to share their latest innovations and earn the chance to work with the beauty care giant's diverse brand portfolio. The new program will focus on a series of capabilities, starting with artificial intelligence (AI). Participants can submit their best AI pitch by selecting any Coty brand from its 70-plus brand portfolio by March 12. "At Coty, we're focused on transforming our digital capabilities across the organization, and the launch of the Digital Accelerator represented a key milestone in this transformation. I'm thrilled to take this initiative a step further by bringing external start-ups into the mix," stated Jason Forbes, Coty's chief digital and media officer. "Coty has a growing expertise in partnerships with a breadth of start-ups to drive growth across our brands. This includes our acquisitions of Beamly and ghd, partnership with Younique and new connections via our relationship with Zenith," Forbes noted.