Global Big Data Conference

Informatica is acquiring GreenBay Technologies, a Wisconsin based startup that it funded to fill in a gap with its machine learning capabilities when it comes to matching data entities and the schema that represent them. Informatica's latest acquisition extends machine learning capabilities into matching of data entities and schemas. And the acquisition came out of Informatica's first formal partnership effort with a university. The new capabilities will find their ways into Informatica's existing master data management (MDM), enterprise data catalog, privacy, governance, and data integration offerings. The company, GreenBay Technologies, was co-founded by a University of Wisconsin at Madison computer science professor and began operation with ties to the university and its alumni research foundation.