Adidas is using AI and 3D printing to cope with a plunge in sales during the coronavirus pandemic – Tech Check News

You don't need new sneakers if you can't go outside. Associated Press Adidas is making a strategic shift to a more focused online presence to cope with falling sales as the coronavirus pandemic stops customers from being able to visit stores The sportswear brand aims to digitize its entire value chain and revamp its'Creating the New' business plan first introduced in 2015. From using AI in its supply chain to 3D printing sneakers, here's what we know about Adidas' digital acceleration plan.