Debunking the myths of machine learning in AdTech

In 1950, Alan Turing asked a provocative question: Can machines think? Now, the answer is clear. Evidence of machine learning is all around us. From simply performing a Google search which learns from previous searches, to services like Netflix which provide the viewer with relevant film recommendations based on earlier inputs. Speculation around whether machines will "take our jobs" has been prevalent when discussing the technology. In the marketing industry, the increasing use of tech in campaign delivery is leading many to question how machine learning will impact the marketer and whether it will negatively impact their role.