Why hasn't artificial intelligence made the Internet smarter?

The commercial Internet has now been around for twenty some years and the overall experience hasn't changed much from the days of "You've Got Mail." The Internet started out as a research tool between government, universities and corporations. With the advent of hyperlinks, the Internet has been transformed into a commercial vehicle for the sale of good and services. The Internet of today as a research tool is pathetic and has taken on a bias of consumerism. Take this example: "show me all printers that use HP 950 Ink cartridges."