Dell admits users don't care about AI PCs, refocuses on what matters

Dell is shifting focus away from AI PCs after discovering consumers show little interest in purchasing computers solely for AI capabilities, according to PCWorld. The company plans to re-emphasize consumer and gaming segments while bringing back its popular XPS line, though Copilot+ PCs will remain available. PC prices may increase by 20% due to RAM shortages, creating additional market challenges as manufacturers adjust their AI-focused strategies. Last week at CES 2026, AI-capable Copilot+ PCs were all over the convention show floor, with many PC makers promoting their so-called "AI PCs" with NPUs and other cutting-edge features. AI PCs have been hyped since 2024 as the next evolution of home computing, but it appears consumers aren't buying into the new technology.