Domino's lets AI assistant 'Dom' handle incoming phone orders

Fast-food restaurants are working to provide experiences through mobile and digital channels to meet customer preferences and differentiate themselves from competitors in the crowded fast-food ecosystem. Domino's has long-term ambitions of being a leader in the fast-food chain world by weaving emerging tech into its daily operations, and the introduction of Dom to automate phone orders is another step toward that goal. A key promise of AI is to boost the accuracy of food ordering, especially as human employees juggle several tasks or face an onslaught of calls, by freeing employees to focus on making pizzas and other aspects of the business. Considering that pizza orders are highly customizable, the chances of errors multiply. By potentially cutting down on errors through the use of technology, restaurants like Domino's could improve customer satisfaction, reduce costs and make their employees more efficient on the job.