How AI Is Enhancing Advertising Innovation

This article is part of our September 2018 series about the state of advertising. Artificial intelligence is being deployed far and wide in marketing and advertising. In fact, many of the tasks being handled by machine learning and other AI tools are making possible the kinds of user experiences that could not be possible even a couple of years ago. For example, AI is doing the heavy lifting to enable personalization and agile product development to meet the rising demands of consumers. "AI is doing way more than just housekeeping," said Keith Eadie, VP and GM of Adobe Advertising Cloud.