Realizing the Growth Potential of AI

Business leaders and investors universally agree that Artificial Intelligence (AI) and Machine Learning (ML) will transform their businesses by reducing costs, managing risks, streamlining operations, accelerating growth, and fueling innovation. The potential for AI to drive revenue and profit growth is enormous. Marketing, customer service, and sales were identified as the top three functions where AI can realize its full potential according to a survey of 1,093 executives by Forbes. To realize this potential to grow revenues, profits and firm value, businesses in every industry have announced AI focused initiatives. On average, investment in advanced analytics will exceed 11% of overall marketing budgets by 2022.