Artificial Intelligence for mCommerce & Retail mporium

Retailers can put artificial intelligence to work in many different forms, from creating a more personalised shopping experience for the consumer, to helping adopt a data-driven approach to retail marketing. ASOS Chief Executive, Nick Beighton, predicted that by 2020, mobile sales will account for 90% of total revenue for the retailer. With this in mind, retailers have to remain vigilant to changes in trends and expectations from shoppers. As customer traffic to mobile sites increases, it's important that retailers offer a bespoke and personalised service to ensure shoppers can fluently find the products they require and thus convert to purchasing much quicker.