Council Post: The Questions Marketers Should Be Asking About AI Chatbots

Glenn is the founder and CEO of GaggleAMP, an employee advocacy and engagement platform. The expanding role of AI in marketing was undeniable even before ChatGPT. But ever since the large language model chatbot went viral, it seems every other post in my LinkedIn feed is about the impact AI will have on businesses. One potential use case is social media marketing. Companies can use AI tools like ChatGPT to enhance market research, jump-start content creation and speed up processes.