How to leverage AI for social media sentiment analysis - ET CIO

In a world where a single tweet can make or break a brand, it is crucial for companies and brands to invest in social media automation and analysis to derive actionable insights on brand perception. You would not like to wait for 12 hours to reply to that negative comment while #quit prefixed with your brand name trends on Twitter and Instagram, would you? Studies have shown that customers tend to be more vocal and frank with their views on social media. How they perceive a particular brand, its products/services fundamentally influence their behavior. So, for brands, being able to dig deep into the comments, replies, conversations, etc from customers can help uncover an unbiased view of their customers' behavior and persona, helping them understand customer intent and sentiments better.