Goldman Sachs Invests Millions in a Company That's Making Non-Human Copywriters

Much research and development has gone to analyzing human language and messages, from voice recognition software like Siri to supercomputers analyzing text to determine the writer's attitude and tone. While this has many applications in many fields, one stands out in particular: Marketing. With this in mind, it seems that Goldman Sachs is making a bigger push towards developing tech and software for marketing, with a 30 million dollar investment in "cognitive content," or automated copywriting. A Series C round for software company Persado was led by Goldman Sachs and includes all of Persado's previous investors: Bain Capital Ventures, StarVest Ventures, American Express Ventures, and Citi Ventures. It increases the New York-based company's outside funding to 66 million since its creation.