Global Big Data Conference

A major marketing firm has turned to IBM Watson Studio, and its data, to create an interactive platform that predicts the risk, readiness and recovery periods for counties hit by the coronavirus. Global digital marketing firm Wunderman Thompson launched its Risk, Readiness and Recovery map, an interactive platform that helps enterprises and governments make market-level decisions, amid the coronavirus pandemic. The platform, released May 21, uses Wunderman Thompson's data, as well as machine learning technology from IBM Watson, to predict state and local government COVID-19 preparedness and estimated economic recovery timetables for businesses and governments. The idea for the Risk, Readiness and Recovery map, a free version of which is available on Wunderman Thompson's website, originated two months ago as the global pandemic accelerated, said Adam Woods, CTO at Wunderman Thompson Data. "We were looking at some of the visualizations that were coming in around COVID-19, and we were inspired to really say, let's look at the insight that we have and see if that can make a difference," Woods said.