As AI advances, 4 potential risks emerge

Imagine a marketing executive, late at night, flipping through a slide deck from a company that promises to use artificial intelligence to automate many of her lead generation and lead scoring processes, optimize her advertising spend, and increase her marketing spend ROI by fifty percent. What could go wrong, she wonders? What could go wrong, indeed. As someone whose own company uses AI to make marketers' lives easy, I'll be the first to admit that the promises of AI are often overhyped. While the benefits are great, the sales pitch often leaves out the risks.