Cloud ERP: Speed is the new currency

FinancialForce's latest high profile hire, Fred Studer, says the more time they can give back to customers, the better. Studer is the first chief marketing officer (CMO) of cloud ERP vendor FinancialForce, joining long-time friend and mentor Tod Nielsen who was recently appointed chief executive. AccountingWEB caught up with Studer, a former Oracle, Microsoft and NetSuite executive, to find out more about his accounting roots and his future vision for FinancialForce. Studer exudes enthusiasm and marketing flair, declaring at one point in our interview his quest to "bring sexy back to accounting", but he remains rooted in accounting and helping transform and evolve finance. Studer said he was drawn to the FinancialForce role in part due to his background studying finance and accounting, and then working as a managerial accountant rising up to assistant controller.