Google turns product searches into cash by partnering with retailers

Google routinely fields product queries from millions of shoppers. Now, it wants to take a cut of their purchases, too. Under a new program, retailers can list their products on Google Search, as well as on the Google Express shopping service and Google Assistant. In exchange for Google listings and linking to retailer loyalty programs, the retailers pay Google a piece of each purchase, which is different from payments that retailers make to place ads on Google platforms. A new Google initiative called'Shopping Actions,' should help retailers fend off Amazon's growing dominance.