Small business owners: Don't rush into using AI

Artificial intelligence (AI) is here to stay, and the tricky question for small business owners is not whether to jump on board, but when. Daniel Faggella, AI strategist and founder and CEO of Emerj, writes, "Given the inevitability of AI's applications across sectors, it would seem a good idea for small businesses to jump on the AI bandwagon sooner than later to be more competitive... Right?" In his Emerj article Is Artificial Intelligence for Small Business? Factors to Consider for Technology Adoption, he encourages caution. "Contrary to what might be hyped on social media, in nearly all application areas AI is an expensive and complex solution without evidence of direct ROI (return on investment)," writes Faggella.