Chatbot B2B Case Study: Reduce Call Volume, Improve Customer Experience

Chatbots for B2B are a very hot topic, but so far there are few live examples to share. In this pacesetter case study, see a successful B2B chatbot in action. Like many organizations, TSIA member Citrix, a leader in employee productivity tools, was challenged with increasing call deflection while simultaneously improving customer experience. With their customers ranging from small privately owned businesses to large enterprise organizations, they needed a solution that would meet the specific needs of each buyer. While this appeared to be an impossible feat, Citrix was able to accomplish this goal by implementing Bold360, LogMeIn's AI chatbot and live-agent software.