How the Recommendation Engine Explosion Is Changing Martech and Content Consumption

The recommendation engine is one of the biggest martech innovations of the last few years, and it's shaping our entire digital experience. For example, let's say I visit the Harvard Business Review website and read about manufacturing marketing tactics (as one does). Soon, I'm getting retargeted marketing emails recommending the latest manufacturing supply chain management articles and other related content, as well as customized recommendations the next time I visit the site. When I fire up Netflix, I know that my experience is going to be managed in part because Netflix knows I've been binging on the show Haven and it's going to suggest other supernatural crime fighting series. The development of recommendation engine technology has brought digital personalization to a whole new level.