How Google Is Using AI & ML To Improve Search Experience

Recently, the developers at Google detailed the methods and ways they have been using artificial intelligence and machine learning in order to improve its search experience. The announcements were made during the Search On 2020 event, where the tech giant unveiled several enhancements in AI that will help to get search results in the coming years. In 2018, the tech giant introduced the neural network-based technique for natural language processing (NLP) pre-training called Bidirectional Encoder Representations from Transformers or simply, BERT. Last year, the company introduced how BERT language understanding systems are helping to deliver more relevant results in Google Search. Since then, there have been enhancements in a lot of areas including the language understanding capabilities of the engine, search queries and more.