IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs

IBM is introducing a number of "AI-powered solutions" intended help brands better manage the balance between human intelligence and machine learning. For marketers, IBM's WEATHERfx Footfall with Watson represents a new AI ad solution that's specifically designed to help drive in-store traffic by optimizing marketing campaigns. By improving conversion rates with contextually relevant advertising to reach the right audience at the right time, Subway successfully increased sales and attracted new clients. Subway's WEATHERfx Footfall with Watson work involved designing ads based on shifting weather patterns. "Why advertise hot sandwiches when it's 100 degrees out?" is the thinking behind the creative ad units.