3 Ways Artificial Intelligence is Raising the Bar on Digital Customer Experiences

Fast forward to today, a consumer in the market for a specific product likely has multiple browser tabs open for multiple vendors as they compare products, features, the prices and -- consciously or unconsciously -- compare shopping experiences before making the purchase. The level of sophistication in the online shopping experience continues to rise and the competition is fierce. A key insight revealed in the latest Customer Experience Index report from Forrester Research indicates that it is harder than ever to achieve truly memorable customer interactions, the types that turn customers into vocal advocates. Enter Artificial intelligence (AI) and Machine learning (ML). If you keep up with trends related to the Digital Customer Experience, you have seen many articles and posts written about why companies should be incorporating the use of Artificial intelligence and Machine learning into their Web Content Management systems (WCM) and eCommerce platforms.