Customer complains after Amazon Echo orders cat food

It is the voice-activated device that it supposed to make it simple to play music, check the weather or order a takeaway. But things weren't quite so straightforward for one Amazon Echo owner – after an advert for the smart speaker triggered their own device and left them with an unwanted order for cat food. The owner complained to the advertising regulator about the'socially irresponsible' advert, which was shown on television screens on October 5. The advert demonstrated various people using the Amazon Echo device – which is voiced by an'intelligent personal assistant' known as Alexa. At one point in the advert, a man's voice says: 'Alexa, re-order Purina cat food,' to which the virtual assistant replied: 'I've found Purina cat food.