Call Center A.I. Set to Improve the Customer Experience

In the telemarketing space, it's not always easy to see the innovation that leads to better performance. For the consumer, the word doesn't always leave a happy impression. For the business user, the thought of receiving a call means another thing that takes away the focus from the day. But in reality, we want to be sold to when the offering is timely and relevant. Does telemarketing software offer this insight, or is it time for something bigger?