The Bruce Willis Deepfake Is Everyone's Problem

Jean-Luc Godard once claimed, regarding cinema, "When I die, it will be the end." Godard passed away last month; film perseveres. Yet artificial intelligence has raised a kindred specter: that humans may go obsolete long before their artistic mediums do. Novels scribed by GPT-3; art conjured by DALL·E--machines could be making art long after people are gone. As deepfakes evolve, fears are mounting that future films, TV shows, and commercials may not need them at all.