The Role of AI in Martech and its Applications in the BFSI Sector

On May 8th, 2018, Google shocked the world by showing how its Artificial Intelligence (AI) based voice assistant, the Google Assistant, could speak just like a normal human being and make an appointment with a hair salon. The AI was so advanced that in addition to sounding like a human, it produced all the nuances that a person would make while talking. This small demonstration was just a sneak peek of what mankind will accomplish with AI in the future. AI is basically a machine or software that has the ability to think intelligently and make decisions on its own. Thanks to the advances in computers and other related technology, AI has evolved rapidly beyond imagination in recent times.