In 2018 A.I. will enter the SME tech stack – Touchpoints.ai – Medium

We have been in the market of analytics for roughly 10 years now. The product we have to today is no older than 2,5 years. Along the journey we were blessed to work with many of the brightest and most experienced people in the field of actually applying analytics in the domain of marketing. These professionals were able to lever the value in the data of their companies way before many of their competitors could even grasp that there was something happening. The difference was that they could build their analytics stack with the software that was already available.