3 Ways To Use Data For A More Humanized Brand Experience

A salesperson arranges Nike basketball shoes on display at the House Of Hoops by Foot Locker retail store at the Beverly Center in Los Angeles, California, U.S. Photographer: Patrick T. Fallon/Bloomberg When thinking of data and the broader customer experience, we often think of a very impersonal set of numbers and figures. However, branded data that is analyzed through artificial intelligence can tell a compelling story that brings a human element to a brand's relationship with their customer base. Here are three great ways that data can be used to create a more pleasantly human experience for larger brands like Foot Locker, Home Depot and Silicon Labs. For anyone who has ever run a business, when there is a flood of questions from customers, it's nearly impossible to keep up manually. Using a solution like Query Service in the AEP (Adobe Experience Platform) allows the brand to answer complex questions that require diving into the data and allows for scaling both the number of responses and allows for deep personalization.