In the AI Era, Context Is King

Using AI successfully in the enterprise will increasingly require close collaboration between data scientists and tech-savvy business experts. Few advanced technologies conjure as much fear, uncertainty, and doubt as AI, which is alternately described by some as a destroyer of jobs and humanity's salvation. "Whereas most tech innovations have focused on solving a very defined problem, AI is continually learning and evolving even after we put it out into the field," said Beena Ammanath, a managing director and leader of the AI practice with Deloitte Consulting LLP. "Ethics comes to the forefront, as do transparency, accountability, and planning ahead for challenges that might arise if it is misused or goes rogue." According to Deloitte's latest "State of AI in the Enterprise" survey, respondents are increasingly spending on AI technologies and seeing positive returns; about half expect to increase their AI investments by 10% or more in the next fiscal year.