AMD's powerful AI chips can finally be unleashed on Windows PCs

AMD's hardware teams have tried to redefine AI inferencing with powerful chips like the Ryzen AI Max and Threadripper. But in software, the company has been largely absent where PCs are concerned. That's changing, AMD executives say. AMD's Advancing AI event Thursday focused on enterprise-class GPUs like its Instinct lineup. But it's a software platform you may not have heard of, called ROCm, that AMD depends upon just as much.