How AI and digital transformation will drive the customer experience

Artificial Intelligence and digital transformation are two core pillars of the customer experience. Effective digital transformation will provide the business infrastructure and AI will drive the personalisation. If we think of the games industry we can see how powerful AI is becoming in creating personalised experiences. The game industry, using platforms such as Unity 3D, is just now deploying powerful machine learning to create unique personalised experiences for every player. This will dramatically reshape the game experience and the industry and applications of games to as yet unknown problem-solving.