What the data says about Valentine's Day and chatbots

In honor of Valentine's Day, we took a look at the difference in usage between men and women on Facebook Messenger bots over the past two months. On average, about 63 percent of bot users are men and 28 percent are women, with the remaining 9 percent unknown or undetected. Men tend to be more engaged than women in terms of sessions per user per month -- on average they have about 50 percent more sessions. Women, however, tend to message more per session – about 12 percent more messages in each session. In regards to the number of bots men and women use: While the vast majority of users have only used one bot, about 14 percent of men and 10.6 percent of women use more than one bot.