'Grand Theft Auto' and 'NBA 2K' Publisher Announces New Gaming Label, Private Division

A fact most casual video game users might be unaware of is that three franchises as radically different as "Grand Theft Auto," "NBA 2K" and "Borderlands" come from the same parent company. Take-Two Interactive is a large video game publisher that owns and runs separate publishing labels 2K and Rockstar Games, which both release different kinds of games under those distinct labels. This week, Take-Two is splitting some of its upcoming projects into a new, third label called Private Division. Private Division is designed with a focus on "high-end indie studios," or in other words, games that are larger in scale and scope than small indie projects, but also not as expensive to produce as a blockbuster title like "Grand Theft Auto." The only available game in the Private Division current lineup is "Kerbal Space Program," a hardcore simulation game that uses realistic physics models to build spacecraft for little cartoon people.