Amazon's Echo Show smart hub has a built-in touchscreen for video calling, selling you stuff

While this is Amazon's most expensive smart hub, it also seems like the most accessible for users who may not be as tech savvy. The device can be set up without having to download an extra app, and having information displayed on a screen may be simpler than arguing with a virtual assistant to try and achieve some specific tasks. This product announcement comes at a time where Amazon is already showing its strength in the smart hub market. Research firm eMarketer has just published a study claiming a 70.6 percent U.S. market share for Alexa-powered smart hubs, compared to just 23.8 percent for Google Home. Microsoft's Cortana is just now finally making it into a speaker device made by Harman Kardon, so it has some serious catching up to do in both hardware and market share.