4 Big Takeaways from Satya Nadella's Talk at Microsoft Build

Microsoft CEO Satya Nadella is trying to distinguish the business technology giant from its technology brethren by focusing on digital privacy. This year, Microsoft's big coder conference was sandwiched between Facebook's annual F8 developer conference last week and Google's upcoming Google I/0 event, starting later this week. Part of Nadella's opening talk centered on user privacy, which Nadella referred to as "a human right," echoing Apple CEO Tim Cook's recent public comments in the aftermath of Facebook's Cambridge Analytica scandal. Both Microsoft and Apple (aapl) stand to benefit and win public trust if they can portray their companies as bastions of user privacy compared to companies like Facebook (fb) and Google (goog). All of these giant tech companies are amassing large quantities of data that they in turn use to improve their respective artificial intelligence technologies--these AI technologies are then used to create more compelling products, like Amazon's Alexa digital assistant, for example.