This Founder Is Using AI to Solve Fashion's Biggest Problems

It's mid-July, and the yacht on the Hudson is called Praying for Overtime -- an apt name for the boat hosting the Laws of Motion event, where founder Carly Bigi and her crew's passion for beautiful, perfect-fitting clothing bubbles up alongside the Aperol spritzes at the bar. Bigi herself wears a vibrant pink romper that manages to strike the balance between totally chic and still professional, a throughline for the collection, and the pieces on deck: a rack of white with subtle feathers ringing sleeves and hems. Laws of Motion's styles are modern takes on timeless silhouettes, but that's where any resemblance to other brands begins and ends. That's because Laws of Motion, which counts Rent the Runway co-founder Jenny Fleiss among its investors, relies on data to help customers find the ideal fit and reduce the impact of fast fashion (there's an estimated 92 million tons of textile waste each year, globally). Related: This Fashion Founder's Company Will Take Back Any Piece of Clothing for Any Reason.