How Apple's Siri is losing out to Amazon's Alexa

Apple, Amazon and Google have been dead-locked in a battle of the voice assistants for the past several years. But it's no secret that Amazon and Google have charged ahead with their respective services, Alexa and Assistant, while Apple's digital assistant Siri has lagged behind. Siri's troubled seven-year history is likely a result of poor management, slipshod decision making and an inconsistent vision at the company of what the product should be, according to a new report from the Information. At least a dozen former Apple employees spoke in detailed candor about how Siri was created and the drama that ensued among executives and engineers. Many people involved in creating Siri from the beginning cite Apple founder Steve Jobs' death as a tipping point in the product's failure.