Council Post: Enterprise UX In The Age Of AI

In his book The Human Instinct, Kenneth R. Miller makes a rather revealing observation: "A subset of carbon atoms, namely the ones in our brain, can think, while other carbon atoms do no more than allow a pencil to darken a sheet of paper." Although science doesn't conclusively understand thoughts or emotions (or their interplay), what we do know is that they dictate almost everything we do. This is why businesses have been striving to grow the capabilities of artificial intelligence (AI) and have been paying more attention to user experience (UX) than ever before. While most B2C applications have a rather fantastic UX that engages and hooks users, a surprising number of enterprise applications seem to have a rather studied disregard for UX. That's almost inexplicable because poor UX discourages users from wholeheartedly embracing what otherwise might often be great products.