What is Artificial Intelligence Marketing? - Power Retail

Let's think about all of the new technologies that have hit the market in the past year or so. We've all heard about the iPhone 7, Google's driverless cars, Snapchat Glasses, and even Elon Musk's'city on Mars'. The evolution of big data and advanced analytic solutions have made it possible for marketers to build a clearer picture of their target audiences than ever before; and in this hotbed of advancement lies artificial intelligence (AI) marketing. Armed with big data insights, digital marketers can greatly boost their campaigns' performance and ROI, all of which can be achieved with essentially no extra effort on the marketer's part. But, what exactly is artificial intelligence marketing?