An Investment Thesis: Applied Machine Learning & The Future of Marketing -- ART marketing

This post is a general overview of my thoughts on the future of marketing technology. In 2011, I was introduced to a startup called Sailthru. Back then, they were a young, Series A startup that had a neat "Forward to a Friend" email feature that was pivotal in our young daily deals startup (pre-IPO Groupon/LivingSocial). Later on, they grew into a full-service email marketing platform solution, an ambitious contender to market incumbents such as ExactTarget (pre-Salesforce), Responsys, Silverpop,etc. What sold me was results, and their core belief in data science to power 1:1 email personalization, beyond the first name.