Retailers Will Benefit From Artificial Intelligence During the Holiday Season. » Brinkwire

Artificial intelligence will play a significant role in your Christmas online shopping adventures. That's because AI is being used by 81 percent of online merchants to improve sales ahead of the holiday season. These companies, according to VentureBeat, have expanded their artificial intelligence spending to do precisely that. The companies in question are categorised as small to medium-sized businesses that may not be able to compete with online shopping behemoths like Amazon. Businesses are using artificial intelligence to help manage their supply chains (which are already overburdened owing to the pandemic), guard against ecommerce fraud, and even enhance overall sales.