6 ways AI will revolutionize retail

Retail will increasingly adopt intelligent automation technologies, according to IBM's latest study released Tuesday at the National Retail Federation's 2019 Big Show. The study focuses on the convergence of humans and artificial intelligence (AI) in the retail industry, and specifically how automation can help reduce human error and improve the customer experience. The report surveyed 1,900 retail and consumer product representatives across 23 countries to determine how AI will revolutionize retail. When integrating AI into retail, manufacturers must remain transparent and secure to retain customer loyalty, as people can be wary of automation and other new technologies entering a sphere where it previously didn't exist, the report found. IBM identified the following six ways the retail industry plans on utilizing AI, based on respondents' feedback: "Retailers are increasingly using innovative technologies to offer new ways to shop both online and in-store and provide rewarding careers for employees," Mark Mathews, NRF vice president of research development and industry analysis, said in a Tuesday press release.