Soylent releases female chatbot to help its mostly male customers eat

Meal-replacement company Soylent's target demographic is male, 18 to 34 years old, and apparently needs the help of a woman-themed chatbot to figure out how to eat. The Los Angeles-based company specializing in bottled meals for the tech set today announced a sweeping new ad campaign centered on an artificially intelligent "spokesbot" named Trish. Just what, exactly, does Trish do? SEE ALSO: Soylent's new product is here to disrupt your morning coffee "Trish's goal is to help make food decisions easier and stress free for all of us," a flesh-and-blood Soylent spokesperson told Mashable. "She is rational, cares about humans, knows a ton about nutrition, and above all else -- is helpful."