GoodRx Closes Acquisition of vitaCare, A Tech-Enabled Pharmacy Services Platform

GoodRx a leading consumer-focused digital healthcare platform, announced the completion of its previously announced acquisition of vitaCare for $150 million in cash, with an additional $7 million of consideration contingent payment upon vitaCare's financial performance through 2023. VitaCare is a pharmacy services platform that expands GoodRx's offering to pharmaceutical manufacturers while helping to improve patient access and adherence to affordable brand drugs. The acquisition will enable GoodRx to help more patients receive their prescriptions in an efficient, affordable, and transparent manner, and stay on their prescribed therapies as long as appropriate. In addition, the acquisition is expected to further strengthen our rapidly growing Pharma Manufacturer Solutions offerings which span medication awareness, access, and adherence with unique capabilities. "The vitaCare acquisition gives us unique capabilities to facilitate the brand prescription process from start to finish, expanding our capabilities beyond our digital platform and into the patient's pharmacy journey," said Doug Hirsch, co-CEO and co-founder of GoodRx.