Millennials Are All for AI, if it Elevates the Retail Experience

For the most part, consumers want to receive personalized offers based on their purchasing history, or browsing activity within the retailer's site or app. Millennials are far more likely than their older counterparts to welcome retail technology capabilities. For example, over a quarter of millennials said they would like it if a retailer made personalized offers in a digital channel--such as email or a mobile app--based on their purchasing history. In contrast, just 11% of baby boomers felt the same way. Similarly, 17% of millennials said getting orders delivered by a drone is appealing, while only 7% of baby boomers agreed.