People are too embarrassed to talk to Siri, OK Google or Cortana

Alexa, Siri, Cortana and OK Google are all digital celebrities. But a new study has found that they are only popular behind closed doors. Research shows that 51 percent of consumers use voice assistants in the car, but only 6 percent will activate them in public. Alexa, Siri, Cortana and OK Google are all digital celebrities. But a new study has found that they are only popular behind closed doors.