How Autonomous AI Will Transform the Marketing Industry

According to a recent study by Forrester and Albert.ai, The majority of marketers are using a more manual approach with AI-assisted functions. In this article, will Fang Cheng, Co-founder, and CEO of Linc Global, discusses how marketers are using AI assistance currently. Then, she'll expand by talking about how the marketing industry would change if more marketers used AI autonomously - what efficiencies would be found, fewer human errors, etc. Finally, she'll give marketers three to five opportunities where they should be using AI autonomously in their jobs.